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A 6-month online program for web designers on how to attract, book and design $10K+ websites without working more than 20 hours/week!

the

Web Designer

High-End

Do any of these sound familiar?

Most times, handling these projects felt like taking an order at a restaurant – Can I have a blue header with a cream sidebar and gold buttons please? 🤯 You are tired of clients questioning your expertise and not trusting your design process even after they chose to hire you. WHY, OH WHY?

Or you are on the web design hamster wheel, busy building websites for clients but on paper, your business looks more like a hobby and you aren’t making nearly as much money as you want to be.

Getting website clients seems like a rollercoaster you can’t get off of - you book a couple clients one month and then go months together without a single inquiry hitting your inbox. #ghosttown

You do have a web design process but every client project feels like a road trip where the client is in charge and they are driving you to crazy-land. And at the end, you are left exhausted with projects that you aren’t proud to put on your portfolio.

You have big goals for business, and so you take on multiple website projects in order to hit your income goals but you are on the verge of burnout and want to throw in the towel.

Honestly, you sometimes wonder if this business and the constant headaches are even worth it!

Meanwhile on the other side of designer-land...

You want to raise your prices but worry that enquiries will dry up if you do. And those couple of times you tried raising your prices, you heard those dreaded words - “I can’t afford it” for a $2000 website and went right back to what you were charging.

Fellow designers are talking about raising prices, charging more for your projects, working with dream clients and hitting six-figures. You know that’s the part of designer-land you want to go but you don’t know where’s the map to help you get there.

You want to land high-end clients but sometimes you secretly wonder if the websites you create are really worth $10K? How do you even design these websites that are worth $10K?

You wonder how other designers are charging $10K+ for a website and oh! by the way, where do they even find these clients?

You wonder if there is a secret sauce that these designers have access to and you don't?

I get it my friend, I have been there!


Charging $10K for 1 website sounds like a dream and you are sitting on the other side resisting the urge to weep.

Student
love for HEWD

INGRID DEL PILAR


Before joining this program, I was feeling a little overwhelmed by my web design services. I was hoping to achieve more clarity around my design business and wanted to get better at designing high-end websites!

My first wins! Through this program, I finally managed to shift my pricing to more of a value based approach and that changed everything for me. Thanks to that and the mindset shifts support from Chaitra I am getting more comfortable with this. I recently booked my highest paying client at a price 4X than what I was charging before. I feel really grateful, and supported in the community, any question that I have there is always a quick answer!

Lauren Muth

I’m getting all these high-end clients and it’s like, I mean, the program quite literally paid for itself. My biggest win was this month alone in November, I’m expected to make 25K. I was like, is this even possible? I’ve never seen these numbers in my life!

Taking this program was 110% worth the investment! There’s so much value in it, through your expertise, through the community, through all of the education that you’ve put together. It’s literally the best program I’ve ever taken.

Katlyn slocum


Before HEWD, I was looking to scale my business but had planned on doing that by building a team. To me, that sounded like such a daunting task and I had no idea where to start.

I think my biggest win from the program has been my mindset shift because that mindset shift immediately affected how I priced. Within just a couple of weeks in HEWD, I doubled my prices. And 2 months into the program, I just booked my first $10K client. DO IT, I would highly recommend joining the program. I gained so much confidence by joining and without it, I'd probably still be doing so much work for pennies...

Ariel thieken




I was all over the place with my biz, undercharging, doing things the hard way, and in no way niched down. I would design for anyone and everyone. I knew I needed to change and I felt Chaitra understood where I was coming from since I am also a mom trying to make this side hustle a legit money maker. 

In the past few months of joining the program, I have niched down, launched a new design studio (in my niche), perfected that CEO mindset, 4X’d my prices and attracted my new target audience!! and I am only on module 4!!!!

Needless to say, without this program, I'd still be stuck. If you are looking for someone to inspire and motivate you, Chaitra is your answer. She is genuine, friendly, and great at getting you motivated.

From $0 to 6-figures in 12 months.

I started my design studio in 2016 and I was doing good. I was making about 30k-50k per year and at the time, I was happy with how things were going.

I honed in on my positioning, up-leveled my mindset, sharpened my skills, processes and tools, got to work.


After an 18-month maternity break, I found myself at square zero when I returned to business in Jan 2020. Zero income. Zero clients. Zero leads.

I had to make a choice. To throw in the towel or to rebuild my business. I chose the latter.

‍In less than 7 months –
✔️ I had hit $70K.
✔️ Was consistently hitting 5 figure months.
✔️ Booked multiple 5-figure projects.
✔️ Featured in some amazing places like Privy and Proof to product which are reputable in my niche.

The most amazing part for me was that I was able to rebuild my business from $0 to 6-figures in less than a year with working 4 hours per day, when I hadn’t been able to accomplish this same result when I had 8+ hours to work everyday before having my baby.

If I could chalk it all up to just ONE simple thing, hands down it would be my process – The High-end website Process.



But everything changed when I had my first baby.


Charging $10K for a website is not only possible, but you are closer to it than you think.

Close your eyes and imagine –

Staying in bed to snuggle your little one(s) cuz that’s what mama needs today. Or taking the day off to grab a lunch date with your partner? Or stealing a walk cuz the sun is out today? Cuz flexibility is why you started your business right?

Seeing a $10k+ stripe payout in your bank account which came from working with 1 (max 2) clients that month.

Reading thank you notes from clients for making a HUGE impact on their business. And let’s be honest, we know how life-changing websites are in 2025.

Waking up to a dream client enquiry waiting for you in your Instagram DMs under the new requests folder. And they can’t wait to schedule a call with you!

Working with dream clients that not only trust you as an expert but also want your inputs on their business. What? Read in between the lines : Zero-revisions!!

APPLY Now

Ok, so you want to start booking those $10k projects, but you've got lots of questions:

I get it. I know, there can be a lot of questions and confusion in raising your rates to $10k especially when you’ve been hearing no's for $2k websites. I know from experience, that without guidance and support, it can be difficult to make any progress at all!

That’s why I created my SIGNATURE program:

My current website projects take long enough, I barely have any time. Wouldn’t charging $10k for a website need me to work longer hours and deliver 10x more?

Do clients really pay $10k for a website? And by the way, where do I find these clients 'cuz right now, all that you are hearing is I can’t afford it for a $2000 website!

Do I even have the skills I need to design and deliver these websites? What if I disappoint the client and don’t deliver a website that is worth $10k?

The only program that teaches you BOTH – THE skills to design high-end websites AS WELL AS the business smarts to attract and land those high-end clients.

Here’s what you'll learn:

08

Delightful client experience

Swipe my end-to-end client process which makes working with clients an absolute breeze. And hey, say hi to zero revisions!!





07

Demystifying Development

Demystify the web development process so you can confidently build powerful websites that look and work as beautifully as you designed them to!

06

Adobe XD mastery

Leverage the most powerful web design tool, Adobe XD to execute the high-end design process and design beautiful, functional websites that you are proud to show off on your portfolio!


05

The high-end website process

My signature high-end website process that produces incredible value for your clients businesses as well as positions you as an expert in their eyes.



04

Signature sales process

Swipe my sales process that feels as easy as breathing. Show up confidently and position yourself as the expert right from the beginning!




03

The marketing snowball

It's not about landing one high-end client. Set up a marketing system that builds up a snowball effect and continually attracts high-end clients.

02

Attracting $10k clients

Positioning yourself as a high-end web designer in your niche so dream clients are lining up to work with you.



01

Mastering mindset

How to set yourself up for success and keep moving towards progress even when you hit roadblocks!


the

Web Designer

High-End

Here’s how  we'll do it...

Content

8 modules of recorded video content that walks you through everything you need to know about attracting, booking and designing $10k websites.


Here’s how we'll do it...

Coaching

Bi-weekly (every 2 weeks) calls with hot-seat style coaching that addresses specific problems that’s holding you back from making progress. It's like a 1-on-1 in a group setting!

Community

An exclusive close-knit facebook group which will be your go to place to get instant, tailored feedback on anything and everything.

1 - 1
milestone calls

We'll have two 1 on 1 calls with me throughout the program when you hit certain milestones that will help you prepare for the growth ahead!



TEMPLATES
library

Scripts and templates for every single thing - sales call scripts, proposal template, sticky client situation emails - it's all in here.




pre-recorded critiques

Want a second pair of eyes on your new services page or proposal template? I'll do loom walkthroughs with feedback that will help you refine it!



Attracting
high-end clients

How to clarify your niche and position yourself as a high-end web designer so potential clients say YES even before they reach out to you.

How to develop a mindset that sets you up for growth and create a design business that aligns with your lifestyle.

How to land your first high-end website project and my best strategies for landing more and more of them. With a clear marketing plan in hand, it will be hard to stop those dream inquiries from flooding your inbox. 

Who your ideal client is and how to create a core package that fits your ideal client like a glove.

How to price your work so you don’t feel like you are trading hours for dollars, instead feel confident about charging prices that reflect the value you bring to the table.

How to create case studies that make potential clients looking at your services to be like - “Gosh, I can't wait to work with her”

Phase 01

Phase 01  -  pHase 01  -  Phase 01 - pHase 01 -  Phase 01 - Phase 01

Booking
high-end clients

Phase 02

No convincing, no persuading. The step-by-step way to guide the sales call so the client leaves the call feeling confident about working with you and trusting you with their business.

How to position yourself and communicate the value you bring on sales calls so your clients view you as the expert right from the beginning.

How to write winning proposals that makes your clients not only more excited and eager to work with you but they will actually compliment you on it too!

How to close projects with a steady follow-up process.

How to create an amazing client onboarding experience so your clients are clear about expectations right from the beginning and the project gets done on time, every time.

Phase 02  -  pHase 02  -  Phase 02 - pHase 02 -  Phase 02 - Phase 02

Designing
high-end websites

How to uncover clients real problems and deliver value that moves the needle in their businesses and positions you as a strategist and growth expert.

My end-to-end design process that lets you create a seamless, high-end website that your clients think is more than worth the high-end prices they paid for it.

How to test the website end-to-end and make sure it's pixel-perfect before sending it to your clients for review. Again, zero revisions almost every time.

My signature 3-step strategy process that helps you create a UI strategy that really works for your clients business and brings results that elevate their businesses. At the end of this process, you’ll have a website strategy map that guides your design process.

My A-Z design principles and SOPs for designing a high-end website from scratch. You can watch my entire process over my shoulder as I design a real client website, see my design decisions and how we drive the design based on strategy.

The complete course on how to use Adobe XD to create beautiful websites and speed up your design process so you can shave tons of hours off your design process. 

Phase 03

Phase 03  -  pHase 03  -  Phase 03 - pHase 03 -  Phase 03 - Phase 03 - Phase 

How to demystify the development process and make it a breeze so you can be really efficient and build websites in a seamless and timely manner. 

Creating a delightful client experience

Phase 04

How to position yourself as an expert in the designer-client relationship and have zero revisions, almost every time.

My complete client process from start to finish so your clients can’t stop raving about you and the incredible experience you provide them.

How to present your design to your clients so they can experience the website you would like them to and see your design decisions shine through in a way that they can’t stop gushing about it.

How to collect feedback that is helpful, constructive and minimizes revisions, if any.

And for those times that are a little tricky, I am sharing real stories and lessons to help you navigate difficult client situations.

Phase 04  -  pHase 04  -  Phase 04 - pHase 04 -  Phase 04 - Phase 04

Increase your value,
charge high-end prices and become the go-to designer in your niche.

Increase your value,
charge high-end prices
and become the go-to
designer in your niche.

APPLY Now

Student
love for HEWD

Andrea St john

HEWD is the best investment I have made as a web designer! Every module is jam-packed with valuable lessons and Chaitra is an amazing mentor. She is knowledgeable, supportive, and always available to provide guidance. She works with her students every step of the way-- her dedication is unbelievable! If you are looking to make more money per project while working fewer hours, I HIGHLY RECOMMEND enrolling in The High-End Web Designer!

sara ojasoo

I felt stuck, stressed and constantly worrying about where my next clients were going to come from, when they were going to come - and if! I was charging by the hour and it became obvious that it wasn't going to get me anywhere, in fact, it was doing the opposite and causing more stress. 

In the past 3 months of joining the program, I feel like everything has changed! Not only am I having regular work inquiries and clients, but I've already made the money back from the HEWD investment (that only took 10 days) and more than doubled my monthly income. HEWD digs deep, and produces real results. I am not alone in this anymore, and that feels amazing. If you're ready to do the work and see the results – JOIN.

ayesha santos

In just 3 months after joining the program, I booked my highest project so far for $5.5K! I feel like a lot of the confidence came from joining the program and I’ve really loved tweaking my processes to feel like the rates I am charging line up with the value that I am providing!!

The program is an investment in your business that will help you grow much much quicker- and in a way that is so sustainable!

This program is not a fit if

If you are not ready to do the work. Seriously, this program requires hard work and like anything, you only get results if you’re willing to put in the time and effort.

You have zero design experience and haven’t worked with any clients so far.

If you’re expecting the program to be the magic pill that solves all your problems overnight.

This program is for you if

You have great personal responsibility. You are ready to do the work, ask for help when you need it and keep making progress.

You are tired of being an order taker and want to start working with clients who trust you as the expert and value your input on their businesses.

You are ready to create work that has an impact both on your client’s business as well as yours.

Meet Chaitra

Meet Chaitra

With a Masters degree in Computer Science, I joined the corporate world with big dreams of making it to Google or Apple and changing the world. But just a few months in, I realized that it wasn’t the place for me. So I decided to carve my own path, started my design studio in 2016 and luckily haven’t looked back ever since.  

My business has brought in tremendous opportunities for me and I am honored to have been featured and spoken at Alt Summit, Privy, ConvertKit, Craftcation and Proof to Product among others.

I believe that being kind, doing good work and working from a place of rest can go a long way in growing a business.

Now I am on a mission to help other web designers raise their prices, design high-end websites and scale their income doing what they love. Will you join me?

Hey I'm Chaitra!

When everyone zigs, you zag : this has always been my mantra both in life and business.

Are you ready to create a business that creates more income & freedom?

Enroll Now

Now is the best time..

With e-commerce booming, web designers are in demand like never before. By increasing your value as a web designer, you can really stand out, scale your web design business and position yourself as the go-to web designer in your niche. 

How much money are you leaving on the table by waiting to get started? What’s it worth you if in 6 months from now, you can book consistent high-end projects for $10K+? 

If you wait you'll be in the same place you are at now. 6 months from now, you'll wish you had started today!

BEYONCÉ

“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.”

OR

THE INVESTMENT

$950

six monthly payments of

USD

$5000

ONE PAYMENT OF

USD

FILL OUT AN APPLICATION BELOW

THE FAQS

YES, it will totally work for you! The program is designed in a way that works for any platform that you build websites on. So no matter what the platform is, you can design high-end websites with the help of this program.

I work with Wordpress, Squarespace, Shopify... will this work for me?

OMG YES, absolutely! You can email me or shoot me a DM on Instagram @pinkpot.studio. I'd love to chat with you!

I have a few more questions. How can I reach you?